Session Description

AI isn't a layer you add to campaigns. It's the operating system behind enrollment growth. With Google's AI Mode, AI Max, Meta's Andromeda rewrite, and rapid shifts in AI-driven search behavior, the traditional higher ed performance marketing playbook is obsolete.

In this data-backed session, Level will break down what's working, what's quietly failing, and what to adjust immediately across paid media, SEO, and measurement, built on Level's 2026 higher education benchmarks.

You'll leave with actionable takeaways including:

- How to restructure campaigns for AI Max, Performance Max, and Meta Andromeda
- A framework for value-based bidding and differentiated conversion signals
- What to adjust now for AI-driven search visibility
- How to move beyond last-click toward incrementality and modeled measurement
- How to align messaging with shifting prospective student behavior

If you're not preparing for AI-first media and signal-driven optimization, 2026 will be painful.